How I Dared To Start A Dress Rental Business!

How I Dared To Start A Dress Rental Business!

Have you ever dreamt of starting your own business? Taking risks and venturing into the unknown can be both thrilling and terrifying. But what if I told you that I dared to start a dress rental business? Yes, you heard it right! I took a leap of faith and embarked on an exciting journey that has changed my life.

Why Renting Dresses?

Before diving into my story, let's talk about why dress rental is a game-changer. In today's fast-paced world, everyone wants to stay trendy without breaking the bank. By renting dresses, you can have access to a wide range of stylish outfits for every occasion, without the hefty price tag. It's a win-win situation!

The Lightbulb Moment!

This is the story of how a chance conversation at a mall kiosk evolved into a remarkable journey of resilience, passion, and self-discovery. How I found my calling in the world of dress rentals and turned a simple idea into a thriving business that continues to inspire me every day.

I was chatting with a colleague and she was brimming with excitement as she planned her upcoming event - hair, makeup, and of course, the perfect dress. With a twinkle in her eye, she casually said, "I'll just buy the dress, wear it, and then return it. But what if I could just borrow it instead?" At that moment, we locked eyes and a burst of inspiration struck us.

At the time, I held a full-time job as a regional merchandiser for a fashion wholesaler—a role I cherished. The idea that emerged during that kiosk chat felt like a fleeting light bulb moment, a whimsical thought that seemed unlikely to lead anywhere significant. Little did I know, it was the first inkling of a profound change.

Overcoming Challenges & Growing Stronger

Fast forward to the tumultuous year of 2009, a year that brought with it not one, not two, but three seismic life-altering events. They say life's most profound transformations happen in threes.

1. My long-long-standing 12-year relationship unravelled.

2. The stability I had known for seven years shattered as I was unexpectedly laid off from my job.

3. But the cruellest blow of all was the loss of my grandmother, a woman who had been a mother to me, to the relentless grip of cancer.

In the wake of these upheavals, my life lay in shambles, a puzzle with pieces scattered far and wide.

Overcoming the Fear of the Unknown

Amidst chaos, I found solace in my wise roommate, a formidable force. One day, discussing my uncertain future, she suggested a lifeline: a government-funded small business program. As I pondered my next steps, memory of that kiosk conversation with my coworker resurfaced. "Wouldn't it be great if I could just borrow this dress?" echoing in my mind. It felt like a calling, answering my lingering question. Filled with renewed vigor and purpose, I knew I'd discovered my path.

With determination, I pitched my dress rental idea to a predominantly male panel. To my astonishment, I secured a spot in the program and found an unwavering passion for pursuing this dream.

Building YFD

When it came time to baptize my venture with a name, fate intervened once more. An old friend in Los Angeles had gifted me a charming cup, adorned with delightful illustrations of dresses and a simple phrase that tugged at my heart: "My Favourite Dresses." Little did I know, that cup held the key to my future. With a slight alteration to the phrase, "Your Favourite Dresses" was born.


The program guided us through business planning, from finances to logos and store design. I boldly chose a brick-and-mortar location despite objections from my mentor.

However, after a year of hard work, my dreams crumbled due to a toxic landlord and a failed partnership. It was another setback, and my motivation waned. But a few months later, I realized nothing else ignited my passion like this business. I couldn't let failure consume me. I sought new ways to revive Your Favourite Dresses.

I didn't start a dress rental business out of necessity but out of a deep desire for purpose after enduring losses. I may have worn many hats, like Makeup Artist, Stylist, and self-taught jewelry design, but nothing set my soul on fire like running this business.


(images of Your Favourite Dresses first store)

Inspiring Others to Dare

This is my story of how a chance conversation at a mall kiosk evolved into a remarkable journey of resilience, passion, and self-discovery.

Through my journey, I've realized that daring to start a business is not just about personal success. It's about inspiring others to follow their dreams and take risks. I wanted to share my story to be a beacon of hope for aspiring entrepreneurs who are afraid to take that first step. If I can do it, so can you!

So, are you ready to take the leap? Remember, the only limits are the ones we set for ourselves. Dare to be different, dare to be bold! 


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